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When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
Impression Click Viewthrough Conversion The correct answer is: Click.
ByIf John is setting up a new video campaign, which manual bidding strategy should he use?
Cost-per-view Cost-per-thousand-viewable impressions Cost-per-click Cost-per-engagement The correct answer is: Cost-per-view.
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
In–market audiences Demographic targeting Dynamic remarketing A broad affinity audience The correct answer is: In–market…
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
expands or interacts with the ad watches the ad twice in a row hovers their…