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You might choose to use preferred layouts for dynamic display ads if your client:

doesn’t care if Google Ads chooses the layouts and features wants to choose the features…

ByByJustin FoleyAug 12, 20191 min read

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

target cost–per–acquisition (CPA) bidding viewable cost–per–thousand impressions (vCPM) bidding cost–per–day (CPD) bidding cost–per–click (CPC) bidding…

ByByJustin FoleyAug 12, 20191 min read

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

Display Network Search Network Video Network Search Network with Display opt-in The correct answer is:…

ByByJustin FoleyAug 12, 20191 min read

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

Impression share Placement performance Reach and frequency Ad performance The correct answer is: Placement performance.

ByByJustin FoleyAug 12, 20191 min read