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Dynamic remarketing lets an advertiser:
show prior visitors to his site ads that are based on products or services they…
ByWhich feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Conversion tracking Keyword diagnosis Display Planner IP exclusion setting The correct answer is: Conversion tracking.
Which is a benefit of using display advertising with Google to build brand awareness?
Expansive network of diverse sites Consistent performance from day–to–day Higher clickthrough rates (CTR) than on…
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
Cost-per-acquisition Clickthrough rate Cost-per-click Conversion The correct answer is: Clickthrough rate.