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Which statement best describes the current relationship between organic and paid social media?
Organic and paid social media are completely separate strategies that shouldn’t overlap. Paid social media…
ByA software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?
Increase the budget immediately to get more clicks. Change the campaign goal from awareness to…
A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?
Stop creating organic content and focus on paid ads. Post the same content more frequently…
When setting up social media advertising campaigns, what is recommended for beginners regarding budget allocation?
Start with the maximum budget possible to get immediate results. Allocate budget equally across all…