You’re the new social media manager at a start-up company. During your first strategy meeting, an enthusiastic team member suggests choosing the platform for your social media community because it’s the most popular. How do you respond?

• Agree, emphasizing the importance of aligning with popular trends and starting on a platform with the largest audience base.
• Disagree, proposing to choose a platform with the least competition instead.
• Suggest a balanced approach, considering both popularity and relevance to your target audience.
• Insist on using the newest, least established platform to be ahead of the curve.

The correct answer is:

• Suggest a balanced approach, considering both popularity and relevance to your target audience.