James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
- Lower the bid for inventory targeting that region
- Limit the number of times an individual in that region sees the ad
- Buy more ad inventory in that region
- Run remarketing campaigns only in that region
The correct answer is:
- Buy more ad inventory in that region.
