In setting up the value of an online conversion action, what should you do?

Written by Justin Foley in Google Ads Measurement Certification Answers Last Updated May 13, 2023

Regardless of the value of the lead, always set it as $0.
Regardless of the value of the lead, always set it as $1.
If the average value of a lead is $20, assign the value as $20.
If the average value of a lead is $20, assign the value as $200.

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Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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