If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?

  • You’d recommend automated channel groupings.
  • You’d recommend custom channel groupings.
  • You’d recommend multichannel groupings.
  • You’d recommend keyword groupings.

The correct answer is:

  • You’d recommend automated channel groupings.