If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

• By saying that the number of clicks and conversions falls below the data requirements.
• By saying that historical data is transferring to the new model created.
• By saying that the model was created during the bid strategies learning period.
• By saying that there are too many keywords included in the bid strategy.

The correct answer is:

• By saying that the number of clicks and conversions falls below the data requirements.