- It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
- It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
- It determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
- It analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.
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