How would you describe a campaign that fell short of its target goal?

Written by Justin Foley in Google Ads Measurement Certification Answers Last Updated May 12, 2023

As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
As a search campaign that had an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
As a display campaign that had an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.

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SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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