Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

  1. Auction-time bidding
  2. Depth of signals used and cross analysis
  3. Machine learning
  4. Time saved

The correct answer is:

  • Tailors bids to each user’s unique context, using relevant signals present at auction time (4)
  • Alleviates the strain on marketing resources by automating more manual tasks (3)
  • Integrates a large variety of signals and considers new ones to evaluate user intent (2)
  • Algorithmically helps set the appropriate bid for each and every auction (1)