Select all that apply. For what reason(s) do we tell stories?

  • To solidify abstract concepts.
  • To foster brand loyalty.
  • To increase website traffic.
  • To promote and shape ideas.
  • To boost email subscription rates.
  • To inspire and motivate.

The correct answer is:

  • To solidify abstract concepts.
  • To foster brand loyalty.
  • To promote and shape ideas.
  • To inspire and motivate.