For what reason might an advertiser opt to use enhanced conversions for leads?

Written by Justin Foley in Google Ads Measurement Certification Answers Last Updated May 13, 2023
  • Because enhanced conversions for leads can improve the measurement of online conversions.
  • Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.
  • Because enhanced conversions for leads can track sales that happen off a website from website leads.
  • Because enhanced conversions for leads can track sales and events that happen on a website.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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