Why is the following example an insufficient SMART goal? ‘Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.’

Justin Foley
September 10, 2023
HubSpot Email Marketing Certification Answer

It is not measurable.
It is not attainable.
Subject lines, personalization, and CTA placement don’t affect email engagement.
It is not specific enough.

The correct answer is:

It is not specific enough.