Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

  • Google offers more segmentation information for VTCs than all other networks.
  • The VTC metric used by Google is different from most other networks.
  • Google has a VTC industry benchmark to compare against similar businesses.
  • He’ll receive consistent measurement across his marketing landscape.