Which of the following is a core benefit of Google Ads automated bidding?

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023
  • Auction-time bidding
  • Daily budget pacing
  • Impression share-based bidding
  • User ID-based bidding

The correct answer is:

  • Auction-time bidding.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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