How far in advance can raw data feeds be scheduled?
One month Two months Six months Three months
Category Amazon Sizmek Ad Suite Certification Answers
SAS raw data feeds cannot be generated ad-hoc, they can only be scheduled.
True False
Which of these tag codes are in script format?
script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r = s.createElement(“script”); r.options = t, r.async = !0, r.src =…
Lisa wishes to review a conversion report which lists out all dimensions related to the conversion-winning event, such as event date or event location (country). Which report field type is the best option for Lisa?
Conversion activity Winner event Conversion path
Which settings tab is used to set up verification and viewability?
Custom Privacy Analytics Regional
A placement tag will serve default ads when the stop serving condition is met, unless the placement tag is disabled by the publisher.
True False
Jason works for an advertiser called “Velda&Waag” who just set up a new Tag Manager in SAS and generated the tag code. What is the first step they should take in order to fully utilize benefits of Tag Manager, before sending the tag code to the webmaster for implementation?
Publish Tag Manager Determine campaign KPIs, requirements around conversion and third party tags as well as their retargeting strategy. Then, identify webpages which will be tracked and used for retargeting. Test Tag Manager Define activity rules within Tag Manager and…
Site visits are included as events in the path to conversion report but they are never the winner event.
False True
Anthony needs to do an in-depth analysis of how customers interacted with the advertiser’s ads. Which type of report will provide the best insights to Anthony?
Aggregated report One of the report templates Path to conversion report Raw data feed
Which type of activities can be added to activity rules in SAS?
Retargeting activity Bonus activity Third-party activity Conversion activity