An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

  • Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
  • Exclude “Programming” as a topic
  • Add “Java beans” as a negative keyword
  • Add “Coffee beans” as a topic

The correct answer is:

  • Exclude “Programming” as a topic.

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