An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
- Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
- Exclude “Programming” as a topic
- Add “Java beans” as a negative keyword
- Add “Coffee beans” as a topic
The correct answer is:
- Exclude “Programming” as a topic.
