An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
- Set bids on individual placements
- Create a campaign for each website
- Set bids at the ad group or campaign level
- Choose websites that represent a variety of themes
The correct answer is:
- Set bids on individual placements.
