Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023

To reengage users who previously showed interest in his scooters.
To dynamically generate ads, based on an audience’s interest in scooters.
To engage with audiences who previously bought his scooters.
To reach a broad audience for his scooters.

The correct answer is:

To reach a broad audience for his scooters.

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