After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

• Because the bids were too high to show any performance.
• Because bid strategy performance isn’t reported in custom columns.
• Because the bids were too low to show any performance.
• Because bid strategy performance isn’t one of your business goals.

The correct answer is:

• Because bid strategy performance isn’t reported in custom columns.