The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
To find how close their campaign is from being optimized for performance to its full potential.
To judge the popularity of their website compared to others, helping them better understand their market share.
To understand the network performance of their website, revealing optimization opportunities.

The correct answer is:

To find how close their campaign is from being optimized for performance to its full potential.