- It might look at ad auctions, then raise a max cost-per-click (CPC) bid.
- It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid.
- It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid.
- It might look at ad auctions, then lower a max cost-per-click (CPC) bid.
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SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True