A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

Written by Justin Foley in Google Ads Measurement Certification Answers Last Updated May 10, 2023

It’s calculated by dividing the number in the conversions column by the total eligible interactions.
It’s calculated by dividing the total cost by the number in the conversions column.
It’s calculated by dividing the total conversion value by the total cost of all ad interactions.
It’s calculated by dividing the total conversion value by the number in the conversions column.

Recent Posts

How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.

Refresh