You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses

• A way to identify operational budget to reallocate to marketing
• Its integration with other budgeting software, such as QuickBooks
• Its forecasting that is driven by billions of weekly Google searches
• Its reliance on machine learning for forecasting purposes

The correct answer is:

• Its forecasting that is driven by billions of weekly Google searches
• Its reliance on machine learning for forecasting purposes