Your click-through rate measures how many people click a link in your post. How do you calculate it?
- Divide the total number of clicks on a link in a post by the total number of impressions
- Divide the number of conversions you received against the number of clicks you received on your links
- Divide the number of conversions you received against the total engagement rate
- Divide the total number of clicks on a link in a post by the total reach
The correct answer is:
- Divide the total number of clicks on a link in a post by the total number of impressions.