A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?

• Is there a way our data collection policies can be modified to encourage customers to share as much as possible?
• What are the data storage capabilities for each marketing team member’s organizational device?
• How can we start to use this data as quickly as we can, even at the expense of alignment with other teams?
• Are we aligned with local regulations on data collection and user privacy to ensure we are properly using first-party data?

The correct answer is:

• Are we aligned with local regulations on data collection and user privacy to ensure we are properly using first-party data?