Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

• Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
• Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
• Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
• Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.

The correct answer is:

• Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.