Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain. Select all that apply.

Written by Justin Foley in Microsoft Advertising Shopping Certification Answers Last Updated January 9, 2023

Using Bing Webmaster Tools
Via universal event tracking tag
Upload a CSV of the website pages via file tranfser protocol to the Microsoft Advertising User Interface.
Import via Google Search Console

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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