- Paid search is working best, because it’s bringing in the most customers.
- Organic social is not working, because it has the highest bounce rate.
- Paid social is not working, because it’s bringing in the least amount of contacts.
- More investigation of the goals of each of these channels and the content they’re directing visitors to is necessary before drawing conclusions.
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True