Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023
  • Target return on ad spend (ROAS)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Cost–per–day (CPD)

The correct answer is:

  • Target return on ad spend (ROAS).

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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