Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?

Written by Justin Foley in HubSpot Digital Advertising Certification Answers Last Updated December 15, 2022

People who have previously interacted with one of your digital ads
A lookalike audience based on your existing customers
People who have previously visited your website
An audience based on people who have watched your company’s YouTube videos

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