Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

Written by Justin Foley in Amazon DSP Certification Answers Last Updated December 5, 2022

Increase bids and frequency caps on these line items
Shift budget away from these line items to lower performing/delivering line items
No action should be taken
Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

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