Which of the following is an example of a brand halo conversion?
- A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
- A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.
