- Do not bid on granular product groups
- Bid higher on all product ‘catch-all’ product groups
- Break out product groups by value, then bid accordingly
- The more granular your product group, the lower the bid
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True