Which of the following best describes a buyer persona?

Written by Justin Foley in HubSpot Inbound Certification Answers Last Updated January 28, 2023
  • A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market
  • An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams
  • A list of demographic information that correlates with an interest in buying your product
  • A sentiment analysis of a prospect that tells you how cooperative they’ll be during the sales conversation

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link to How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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