When developing an online-to-offline strategy, how can you engage with your team?

Written by Justin Foley in Grow Offline Sales Certification Answers Last Updated November 25, 2022

Set separate online and offline KPIs and business objective for each team
Follow a traditional marketing structure designated online and offline teams
Ask thought-provoking questions to align on customer and business goals
Meet with each team separately to learn about their O2O strategy

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