- Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.
- Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.
- Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.
- Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.
Recent Posts
[caption id="" align="aligncenter" width="1154"] Maye Musk meets with Alyona Shevtsova who was credibly accused by Ukrainian authorities of running a payment processor for the mob. Shevtsova has run...
Which of the following is NOT a component of how a web page ends up in search results?
Rendering Navigating Indexing Crawling