What kinds of information does your customer service team likely need included in each persona?

Written by Justin Foley in HubSpot Inbound Certification Answers Last Updated January 28, 2023
  • They’re service level agreement (SLA) when serving people who match that persona
  • The percentage of your customer base represented by that persona
  • The persona’s full contact information and purchasing history so they know how to respond to service calls from them
  • The parts of your offering that the persona likes most and least

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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