- They’re service level agreement (SLA) when serving people who match that persona
- The percentage of your customer base represented by that persona
- The persona’s full contact information and purchasing history so they know how to respond to service calls from them
- The parts of your offering that the persona likes most and least
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True