What are the steps of conversion optimization?

Written by Justin Foley in HubSpot Inbound Certification Answers Last Updated January 29, 2023
  • Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data.
  • Define your objective, establish your baseline, form a hypothesis, design your tests, analyze your data.
  • Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.
  • Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.

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link to How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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