- The phrases that your competitors are ranking for, but you aren’t
- The keywords that you currently aren’t targeting
- The phrases that don’t have a lot of search traffic
- The search phrases that your website does not rank for
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True