Managed placements allow advertisers to:

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023
  • target relevant placements across the entire Display Network based on their keyword lists
  • exclude a specific ad unit on a network page where there are multiple ad units
  • give Google the ability to select placements for them and set industry–appropriate bids
  • bid differently for specific placements on the Display Network

The correct answer is:

  • bid differently for specific placements on the Display Network.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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