Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023

Create a combined remarketing and Shopping campaign
Create separate remarketing and Shopping campaigns
Create two ad groups: one targeted to remarketing and the other to Shopping
Create one ad group targeted to both remarketing and Shopping

The correct answer is:

Create separate remarketing and Shopping campaigns.

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