In what order should the steps to conduct a marketing experiment be completed?

Written by Justin Foley in HubSpot Digital Advertising Certification Answers Last Updated December 15, 2022
  • Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results
  • Choose measurement metrics, collect research, make a hypothesis, create and execute the experiment, analyze the results
  • Analyze the results, make a hypothesis, choose measurement metrics, create and execute the experiment, collect research
  • Collect research, choose measurement metrics, make a hypothesis, analyze the results, create and execute the experiment

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link to How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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