Exam Name: Amazon Marketing Cloud Certification Exam
Exam URL: https://learningconsole.amazonadvertising.com/student/path/36272/activity/71293
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Here’s what you need to know before taking this exam:
- There are 50 questions.
- You have 120 minutes to complete the exam.
- You must wait 24 hours between attempts.
Good luck.
(Click on the questions to get the correct answers)
1. Why are developer resources required for creating first-party tables in AMC?
2. For sponsored ads Cost-per-Click (CPC) campaigns, only click events are eligible for attribution of conversion events.
3. Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?
4. There is not a field for campaign ID in the sponsored_ads_traffic table, so the _____________ field can be used to filter to traffic events from the relevant sponsored ads campaigns.
5. If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
6. Super Power Batteries, a consumer packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information?
7. How can you determine if NULL values are the result of aggregation thresholds or a natural occurrence within your report?
8. In AMC, a conversion is defined as an Amazon.com purchase event.
9. Which value is not available for Sponsored Products?
10. Which AWS service can be leveraged by the AWS Admin to provide appropriate permissions and access keys to AMC API users?
11. What types of Sponsored Products records will have spend metrics?
12. Why is it considered a good best practice to exclude NULL user_id values from reach and frequency queries?
13. Which of the following Amazon services can be used to visualize aggregated AMC reports in a dashboard?
14. Which two functions can be used together to filter records based on presence of a string within a column’s values?
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15. user_id values cannot be viewed in the AMC user interface or downloaded from AMC.
16. Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns?
17. Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)?
18. Which of the following business questions can be answered with an overlap analysis?
19. Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
20. How would you adapt this query to limit results to Sponsored Products keyword targeting only?
21. Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?
22. The LIKE function is unsupported by AMC. Which of the following AMC-supported functions can serve as a substitute?
23. The _________ field contains the pseudonymous ad identifier associated with a given impression. It is often used in calculations to understand unique reach volumes.
24. Overlap analyses enable you to generate insights by comparing different groups of __________ values in isolation and when overlapped.
25. Which of these queries will only include purchase records from the underlying table?
26. AMC can be used by brands that don’t sell their products directly in the Amazon store.
27. The _________________ panel within AMC is a repository of Amazon-authored SQL templates and includes associated use cases, instructions, and a guide to interpret the results.
28. New-to-brand metrics are only relevant for __________.
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29. AMC users have access to all AMC instances in an account by default.
30. This panel provides access to additional subscription-based insights from Amazon or third parties; these insights can be joined with your Amazon Ads events that are already available in AMC.
31. Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?
32. Which of the following statements is true about using queries within the instructional query library?
33. What formula would you use to calculate Amazon DSP CPM using the fields available in dsp_impressions?
34. Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event?
35. The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.
36. Which signals are not available within AMC?
37. Columns in the HIGH and VERY_HIGH aggregation threshold categories cannot be used when applying ____________ to your query.
38. You must connect your organization’s AWS account to AMC in order to leverage the AMC APIs.
39. What are the two ways to access AMC?
40. You can use a _________ filter to limit your query results based on one or more conditions.
41. What is a primary usage of the UNION ALL function in AMC queries?
42. Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.
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43. When determining total impressions served over a given date range, you can use dsp_impressions or dsp_views.
44. What is one limitation of AMC SQL?
45. AMC supports most common SQL functions, but there are some unsupported SQL functions.
46. Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?
47. To minimize the number of values rendered NULL due to aggregation thresholds, you can:
48. Where can you activate AMC rule-based audiences?
49. Which of these statements is true regarding recurring query automation?
50. Nutrition Co., a health snack company, would like to know the total impressions that have been delivered per campaign, per supply_source, per device_type. Which of the following represents how to write this query?
51. Why would this query fail? SELECT campaign, SUM(impressions) AS impressions FROM dsp_impressions
52. How would you adapt this query to obtain cost and impression metrics by supply_source?
53. The Path to Conversion by Campaign Groups IQ considers all touch points but the output is based on the timing of the first impression of the campaign group.
54. What is an exploratory query?
55. What is the max window over which AMC can accrue Amazon Ads events?
56. There is no universal methodology or join key that can be used to combine tables in all query scenarios.
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57. The submitted queries table provides details of the query executed and a link to download your aggregated report as a _______ when it’s ready.
58. The _____________ field in the conversions_with_relevance table categorizes the relationship between the conversion event and the campaign it is relevant to.
59. Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables.
60. What is the Amazon Ads attribution lookback window?
61. Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?
62. Which of these statements is false regarding rule-based audiences?
63. What is required to access AMC APIs?
64. When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?
65. A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables.
66. The ___________ function can be used to append a string to ID fields (such as campaign_id), preventing issues reading the accurate ID values within Excel.
67. This table contains impression and click events from Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns.
68. If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?
69. Cost and fee fields are always reported in microcents.
70. Which of the following statements about paid features (beta) is false?
71. Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?
72. Which of the following statements about the amazon_attributed_events_* tables is true.
73. Where can you find the details of the entities (Amazon DSP, sponsored ads, etc.) linked to an AMC Instance?
74. Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).
75. Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
76. Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.
77. How would you adapt this query to obtain cost and impression metrics by supply_source?
Download Amazon Marketing Cloud Certification Answers – PDF
