Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

Written by Justin Foley in Grow Offline Sales Certification Answers Last Updated November 25, 2022

Encourage customers to shop in your preferred channel
Meet customers wherever they’re at in their digital shopping journey
Create a separate marketing strategy for online and offline channels
Find different offline advertising channels to reach your customers

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